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Using Data to Understand What Users Really Want
About this Session
In retail and e-commerce, growth doesn’t come from more traffic—it comes from converting what you already have. But with conversion rates stubbornly low, even small improvements to user experience can drive meaningful impact.
Join our panel of retail technology leaders as they share how their teams use RUM, APM, and Product Analytics to uncover friction in the digital journey, connect system performance to real user behavior, and make smarter trade-offs across speed, reliability, and budgets. You’ll walk away with practical strategies to turn observability insights into measurable improvements in customer experience and conversion.
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Rob Taylor, Director, Product Management, SAS
Perry Thomas, Sr. Director of Developer Experience, SAS
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